About Midwaydeals.com


Continental Sales "Lots 4 Less" is proud to present to you our new e-commerce site, Midwaydeals.com! Our family owned and operated company has been committed to providing high-quality products at low prices for over 50 years. The company was founded in 1965 by Angelo “Mickey” Rojas with the intent of buying quality products at low prices and passing those savings on to our customers.

Continental Sales “Lots 4 Less” and Midwaydeals.com both operate out of our retail store located walking distance from Chicago’s Midway Airport at the corner of Cicero Avenue and 63rd Street, which happens be the site of the first Toys “R” Us location in Chicago. If you are visiting Chicago and in the area, please stop in, we would love to say hello.

With this long history, we are proud to say that “Deals are in our DNA”. It’s just what we do.  


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